A new website three months old has much lower rankings in Google than in other search engines. Should I start worrying at this point about penalties from the previous owner? How would the rankings improve?

A new website three months old has much lower rankings in Google than in other search engines. Should I start worrying at this point about penalties from the previous owner? How would the rankings improve?

Webmaster Guru Asked on May 25, 2017 in Ranking Signal.
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JOHN MEULLER (Webmaster Analyst from Google):

So first off, it’s impossible to compare other search engines to Google. Everyone has their own algorithms, has their own ways of looking at websites. Just because it’s ranking in one engine doesn’t mean it’ll rank in another engine. These are almost by design different, because there are different people working on it, and different ideas behind them. Sometimes they deliver very similar results, and other times they’re very different results. So I wouldn’t compare it like that. With regards to new websites in general, it does take some time for us to understand what the context of this page is, what the relevance of this page is with regards to other content on the web, especially if there’s a lot of competition in a specific area. Then, that’s something where it will be hard for you to take something completely new and start ranking very highly in there. ther people that might have been working on this for years, or maybe a decade and longer, and they kind of know what works, and they have a lot of practice. They have built up a good reputation maybe with their users. And that’s something that you can’t really jump over with a new website. You sometimes really have to start at the bottom, start building up your website, and making sure that it starts being recognized as the authority in that area. So that’s something where I expect it’ll just happen more gradually, rather than from one day to the next. With regards to penalties from previous owners, you would see that in Search Console if that was the case, that there was a manual action in place for this website.

Webmaster Guru Answered on May 25, 2017.
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