A site wide optimized footer anchor text link. And their footer’s pointing to their main money site from the small mini sites. This tactic has been working well for them for a really long time. Is this allowed? Or would you call this a PBN?

A competitor has a few small sites which has a site wide optimized footer anchor text link. And their footer’s pointing to their main money site from the small mini sites.

Webmaster Guru Asked on October 20, 2016 in SEO Optimization.
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JOHN MEULLER (Webmaster Analyst from Google):

Having specifics is always useful to kind of look at.It kind of goes into what we talked about before.If you have a link to your main website in your footer,then to some extent that’s not necessarily a problem.On the other hand, if you’re doing this in a big scale,then that could be a problem.So I’m happy to take a quick look at this.But I can’t promise that we will take your competitor out of the search results and you will rank number one instead. So again, happy to take a look if you want to send me the details though.

Webmaster Guru Answered on October 20, 2016.
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