A site wide optimized footer anchor text link. And their footer’s pointing to their main money site from the small mini sites. This tactic has been working well for them for a really long time. Is this allowed? Or would you call this a PBN?
JOHN MEULLER (Webmaster Analyst from Google):
Having specifics is always useful to kind of look at.It kind of goes into what we talked about before.If you have a link to your main website in your footer,then to some extent that’s not necessarily a problem.On the other hand, if you’re doing this in a big scale,then that could be a problem.So I’m happy to take a quick look at this.But I can’t promise that we will take your competitor out of the search results and you will rank number one instead. So again, happy to take a look if you want to send me the details though.