Can google penguin effect or be a penalty on a specific keyword for example after one year my site last ranking for one specific keyword but still ranking for a lot of other ones could be penguin.

Can google penguin effect or be a penalty on a specific keyword for example after one year my site last ranking for one specific keyword but still ranking for a lot of other ones could be penguin.

Webmaster Guru Asked on February 8, 2017 in Penguin.
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JOHN MEULLER (Webmaster Analyst from Google):

From my point of view that wouldn’t be the case so it’s not the sense that Google penguin is trying to to recognized keywords and block ranking for individual keywords but rather it’s trying to understand where web spam patterns take place and to kind of neutralize those so if you’re seeing a drop in one particular keyword that would probably be something else but there are lots of quality algorithms that that might be applying there might be that your website is just very I don’t know / optimized in the sense that it’s it’s almost or even spammy for for our algorithms and in that side point of view.

Webmaster Guru Answered on February 8, 2017.
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