Can I map URLs to our canonical browse ones so when someone does the search on the site, they actually land on the browse URL?

I work for a large classified site and we have this same internal search. So users perform the search on the site and they have this search query string URL. And we currently noindex, nofollow all of those URLs. And I was looking at the backlinks. And they have a huge amount of backlinks to these pages. And I am just wondering whether or not we’re doing the right thing by no index, no following these such pages. We have, obviously, the browse URLs, which are the ones that drive the SEO traffic. But I was wondering if there’s a better way to– maybe we should index, following these URLs

Webmaster Guru Asked on October 25, 2016 in Indexing.
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1 Answer(s)

JOHN MEULLER (Webmaster Analyst from Google):

Yeah, I think if you can kind of guide these two useful pages, then that seems like a good strategy. But like with the previous case, it’s something where I think if you let all of your search, essentially, open like that, then we’ll probably crawl a lot of stuff on your search that’s kind of useless for us to show in search and useless for you to kind of compile the search result pages and use all your server resources to do that. But if you can kind of limit that to pages that are actually useful, which people might be linking to because they think they’re useful, then that’s a good strategy, I think.

Webmaster Guru Answered on October 25, 2016.
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