Do you also think that implementing AMP will help in the future for video websites, because I know that AMP is not really helping in video website.

Do you also think that implementing AMP will help in the future for video websites, because I know that AMP is not really helping in video website.

Webmaster Guru Asked on November 30, 2016 in Page Rank.
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JOHN MEULLER (Webmaster Analyst from Google):

So with regards to ranking itself, I believe AMP is not a ranking factor. I’m not aware of any kind of efforts to make that a ranking factor itself. So if you mean like help with regards to better ranking in search, then probably that’s not going to happen. However, AMP pages are extremely fast. And if you have a complex website at the moment that takes a long time to load in a browser, and an AMP version of that page is a lot faster, then that might be an option where you say, well, on mobile specifically people want an answer as quickly as possible. They want to get to my content as quickly as possible. And if I can provide a way for them to get there as quickly as possible, then that’s something where you have users that are probably going to stick around a bit longer on your website, maybe click to other pages as well.

Webmaster Guru Answered on November 30, 2016.
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