Any tips for siloing content? Should I group as much as possible into one under resource or split down into sub topics linked from a hub?
JOHN MEULLER (Webmaster Analyst from Google):
Both of these are valid techniques. So that’s something where you really need to figure out, on your side, how much do I want this content to stand on its own, or how do I want to separate it into individual pieces, How strongly do I want to separate it, that’s essentially up to you. It’s less of an issue from our side with regards to Search. We try to pick up the content as you provide it. But specifically with regards to what users are looking for, how they’re navigating your site, how they’re going through your content and finding what they need and converting to whatever you have to convert to, that’s something that you should be looking at on your side primarily. And we’ll take whatever you provide for us. So that’s less of an SEO issue, from my point of view, and more of something where you’re engaging with your users.