Does it matter at which point do you put the most important keywords? Does it make a difference what order it’s in on the page?

Does it matter at which point do you put the most important keywords? So should your most relevant keyword be on the h1 right at the top of the page, or can it be lower down on the page and have a less relevant higher up? Does it make a difference what order it’s in on the page?

Webmaster Guru Asked on June 13, 2017 in Tags.
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JOHN MEULLER (Webmaster Analyst from Google):

We essentially want to understand what this page is about. And the clearer you can make that for us, the easier it is for us to pick up and, of course also, the easier it is for users to understand that this is the page that they’re actually looking for. So I would definitely not put the most important keywords or terms that you’re trying to rate for somewhere way on the bottom in the footer in small font somewhere. But rather, make it really clear that this page is about this topic. And yo probably have that in the headings. You might have that in the title. You might have that in multiple places.

Webmaster Guru Answered on June 13, 2017.
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