Does overall count and quality of links to website play a role in content quality algorithms like Panda? Let’s say the site has great links from reputable sites.Are the signals for content quality evaluated differently,and is the effect less demoting?

Does overall count and quality of links to website play a role in content quality algorithms like Panda? Let’s say the site has great links from reputable sites.Are the signals for content quality evaluated differently,and is the effect less demoting?

Webmaster Guru Asked on December 1, 2016 in Panda.
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JOHN MEULLER (Webmaster Analyst from Google):

In general, we try to use signals that are independent of each other. So as much as possible, we try to get like a broader set of information rather than just mixing the existing signals up in a different way. So when we’re looking at the quality of the website, we’ll probably primarily focus on the website itself and any signals that we can get out of that, rather than mixing in signals from other sides. Because as soon as you mix in signals from other sides, then you’re kind of like using those signals multiple times. You don’t really know what happens when things change in our algorithms over time. So ideally we would really focus on individual signals, separately. But sometimes that’s not as easily done.

 

 

Webmaster Guru Answered on December 1, 2016.
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