For local business, do you think there is anything they can do to compete in Local Search?
JOHN MEULLER (Webmaster Analyst from Google):
I imagine guitar lessons are a bit tricky, because you might not have one fixed location where you’re actually located. But in general, for local businesses, on the one hand, I would focus on the Google My Business listings where you do get some ability to provide more context about your business, your location, opening hours, all of that. We can pull that in into Search as well. We can show it in the local OneBox. There are probably some SEO tricks that you could do for Google My Business, which I’m not aware of, because I don’t work with the Google MyBusiness team, but that there are lots of really good local business websites and blogs out there that can help you with that. On the other hand, on your website you can also mark up your location using structured data. You can mark up your opening hours, your phone numbers, for example, using structured data. That also gives us a little bit better understanding of where you’re actually located and when you’re open, when we can send people your way. So those are the two main pillars I would build on with regards to local businesses.