Google announced that’s intrusive interstitial may not rank is highly on mobile my site closes every weekend with a modal dialog will just be a problem.

Google announced that’s intrusive interstitial may not rank is highly on mobile my site closes every weekend with a modal dialog will just be a problem.

Webmaster Guru Asked on April 5, 2017 in Ranking Signal.
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JOHN MEULLER (Webmaster Analyst from Google):

We’ll make exceptions for legal dialogue when it comes to interstitial and we would include this as well when we see that happen so from the interstitial algorithm point of view that’s the less of an issue however i would recommend also making sure that this doesn’t cause problems for search and the easiest way to make sure that it doesn’t cause problems for search or for the interstitial is that you return a 503 result code for these pages when that’s that situation is is live so returning 503 tells us this is temporarily not available we won’t index any of the content that you show that you show to users and we’ll come back after whatever time you specify and double check to see that we can actually index some content again so this way you can tell us to kind of skip that interstitial day and to come back a bit later there’s a limit to the time frame that you can use a 503 before we think it’s permanent error but that’s more on the order of a week than a day so if you do this one day a week then that’s essentially fine from our point of view.

Webmaster Guru Answered on April 5, 2017.
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