How can you get to rank for more keywords on a page? Do you also take into account the internal content linked to the page, or just the anchor text of the content linking to the page?

How can you get to rank for more keywords on a page? Do you also take into account the internal content linked to the page, or just the anchor text of the content linking to the page?

Webmaster Guru Asked on December 12, 2016 in Page Rank.
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JOHN MEULLER (Webmaster Analyst from Google):

So we take into account pretty much all of that, the content on the pages, the internal anchors on your website to figure out what the context is between these individual pages. External anchors from links, we take that into account as well. So these are all things that kind of add up. But one thing I would caution against is just saying more keywords is better than fewer keywords. Because essentially having a really strong site that works really well for even a handful of keywords where you’re really kind of the authority in that niche is probably better for your site in the long run than to say, well, I’m kind of available for tons of other keywords. So instead of trying to spread out and cover as many keywords as possible in a kind of a mediocre way, I’d really think about what you can do to focus your site, to focus your content, and really say that what you’re providing on this topic is really the best kind of result that Google has available on the internet, and Google should be ranking this content at number one definitely. There’s nothing else that even compares. So that’s kind of what I’d aim for, rather than saying, well, I have a million words on my website.

Webmaster Guru Answered on December 12, 2016.
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