How important will it be for a company to switch from HTTP to HTTPS?
JOHN MEULLER (Webmaster Analyst from Google):
So I guess there are two aspects there. On the one hand, you’re talking about an admin panel for your website. And that’s something where, if you’re using public Wi-Fi, I’d definitely try to find a way to secure that. That could be by using HTTPS. It could be by using a VPN setup, something like that. And that’s something you might want to consider in general with any kind of a public Wi-Fi that you might be using, because you never really know what else is happening out there on the Wi-Fi. You can’t really tell. The other aspect of making your website run on HTTPS in general for all of your users, I’d say that’s something that is worth keeping in mind for the long run. I wouldn’t say that it’s like the most critical issue that you should address immediately on your website, at least for most websites. Of course, if you’re running a banking website, then maybe that’s a little bit different, and you should probably have some kind of security there. But if you have a normal blog and moving it to HTTPS is a big issue, a big hassle with the hosting, hassle with the embeds, maybe with the ads, with the tracking, whatever you have there, I’d say that’s something to keep in mind for the long run. And at some point, you’re probably going to switch to HTTPS anyway. But it’s not something where I’d say you need to do this as a first step this year.