How long does it take for Google to take a page redirect into account for a ranking page? Would fetching as Google speed up that process?

How long does it take for Google to take a page redirect into account for a ranking page? Would fetching as Google speed up that process?

Webmaster Guru Asked on September 15, 2016 in Page Rank.
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1 Answer(s)

JOHN MEULLER (Webmaster Analyst from Google):

We essentially pick up a redirect as soon as we see it. So depending on the page, some of these pages we might crawl every day. Some of them we might crawl every couple of weeks or every couple of months. But when we see that redirect, we can take that into account. We can take that into account for ranking, for picking the right canonical, essentially. So that’s something that usually works fairly well. You can speed that up by submitting a sitemap file for those URLs and say, well, these URLs changed since the last time you picked them up. And they happen to redirect. So that’s fine. So that’s something, on a larger scale, maybe do it with a sitemap file. If this is an individual URL that you’re saying, well, this one URL is the one that I’ve been redirecting, and Google hasn’t been picking that up or noticing that, then fetching as Google and submitting to index might be an idea there. But if you’re doing this for site maintenance if you’re moving one site from one domain to another if you’re making bigger, broader changes on your website then I wouldn’t use these manual tools. I would really focus on the broader ones. And if it takes longer to pick up individual URLs and move them to the new domain or the new location, then I would just let that take its time. It’s not something where you’re going to see a difference in ranking if we show this URL or that URL.

Webmaster Guru Answered on September 15, 2016.
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