How regularly should you look to freshen up historic blog content do its value drop? If you have older content, should you be updating it all the time?
JOHN MEULLER (Webmaster Analyst from Google):
And from my point of view, its value doesn’t drop over time, but it’s something where you can think about does it make sense to provide some additional new context to this information? Does it make sense to provide maybe new pages or new blog posts that are talking about this reference material that I have on my site? Sometimes, you can add value like that and provide different ways for people to actually reach your reference content. I guess, looking at reference content is a little bit different than looking at a blog where you just have random blog posts. So in a case like that, if you have just random blog posts, then it’s always a question of should I be cleaning this up, should I be taking the old irrelevant things down? Should I just be refreshing them? Should I just be adding new content? And that’s more of a marketing question, a process question on your side rather than something where I would say, from an SEO point of view, it’s important that you do it like this. So sometimes it makes sense to clean things out to have less content that you need to maintain, that makes the remaining content a little bit more valuable. Sometimes it makes sense to keep these older pieces of content even if you’re only seeing a visitor maybe a once a month or once every couple of months to that content because it’s part of your history. It’s part of what happened for you to reach to state that you’re in now.