How to optimize title tags to increase their CTR and not focus in keywords?
Focus on maybe what the user is most interested about. So instead of doing something like online refrigerators or something of that kind he uses, maybe go with refrigerators starting from $99 because price is very important to the user. And since you also launched this structured data update and structured data, you said, doesn’t influence directly the ranking.
JOHN MEULLER (Webmaster Analyst from Google):
Yeah, sure.I mean, we don’t use a description meta tag at all for ranking, so you’re free to use whatever you think is relevant there.With the title tag it’s a bit tricky because sometimes we’ll recognize things like keyword stuffing or excessively long titles and we’ll algorithmically shorten them. But in general, if you can come up with a short and useful title that works well for your users, then go for it. I think that’s always a good idea. That’s something you have a little bit of flexibility to work on, the description as well. If there’s something that you think tells users what your page is about and kind of encourages them to come into your site if they’re looking for that specific kind of content, then by all means, sure. Go for that.