How would you describe a site that offers a great user experience? How would you spot one?
JOHN MEULLER (Webmaster Analyst from Google):
My recommendation there would be to take a look at that old blog post from Amit Singhal with the 23 factors of a quality site and see how much of that applies to your site. So from my point of view, if you’re specifically just looking about user experience, my general thing I watch out for is that a site lets some do what I’m trying to do as quickly as possible and doesn’t get in the way too much. So just from a user experience point of view, if I need to complete some specific task, then help me do that as quickly as possible so that I will return to your site again and complete similar tasks whenever I need them. But there’s a lot more with regards to quality content and general site quality that’s available out there that flows into this as well where some of that is definitely in the blog post by Amit Singhal. Other things are things that you can do with user studies fairly frequently. So this is something that always surprises me in the sense that when you get a bunch of users together and you bring them in a room and you watch them work with your product after you give them a task to complete on your product, that you notice all of these weird small quirks that get in their way that confuse them. So having a small user group and seeing how they complete tasks in person can be really enlightening.