I know Google doesn’t take matter description into consideration at all but why not both description and title are visible to bots why shouldn’t Google use them.

I know Google doesn’t take matter description into consideration at all but why not both description and title are visible to bots why shouldn’t Google use them.

Webmaster Guru Asked on May 4, 2017 in Bots.
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1 Answer(s)

JOHN MEULLER (Webmaster Analyst from Google):

I guess the the main reason with regards to description is that it’s not visible to users so that’s something that users themselves wouldn’t see at all and especially if you look back historically then a lot of sites have done crazy stuff with meta descriptions and if we relied on that then we would get really crazy search results I think we’re as the title for example in comparison is something that you do see on a page you see that title and the tab in the browser in bookmarks you kind of see what what the title is there so that’s kind of the main difference there.

Webmaster Guru Answered on May 4, 2017.
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