I read that you should never have the real canonical pointing back to the first page because the content on your third page isn’t the same as the first page.

I read that you should never have the real canonical pointing back to the first page because the content on your third page isn’t the same as the first page?

Webmaster Guru Asked on November 15, 2016 in Page Rank.
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JOHN MEULLER (Webmaster Analyst from Google):

Technically that’s definitely correct in the sense that, like you mentioned, the content is different on the third and the fourth page.There are things that you could do,like just put a no index on those pages.For the most part, I assume we would still pick that up and use that like that, though: So I guess the one thing to watch out for in a case like this is that if there’s content on the third page or the fourth page that’snot found anywhere else on your website.So for example, if you have products that are listed on the third and the fourth page that are linked to from those pages and they’re not linked to from anywhere else within your website and you have this canonical set up to the first page or you have a limited View All page,then we might find that link to that content.For the most part, with normal e-commerce sites,that’s less of a problem because everything’s so interwoven and interconnected in that we can find any specific product page linked to from a bunch of different pages within the website.So for the most part, that’s probably not something you really need to worry about.I’d still double check to make sure that that assumption is actually true in your case and not that you have one product page,and this is the only place where you list all of these products.And from that one long listing page,you only have a small section that’s actually an index of them.

Webmaster Guru Answered on November 15, 2016.
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