I work for a dynamic website. Content exists today and will expire later. These pages were told as 404 errors in Search Console. Later, after a month, we’ll add content to those pages. Those pages can’t be redirected. How to handle that situation?

I work for a dynamic website. Content exists today and will expire later. These pages were told as 404 errors in Search Console. Later, after a month, we’ll add content to those pages. Those pages can’t be redirected. How to handle that situation?

Webmaster Guru Asked on May 23, 2017 in 404,   Search Console.
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JOHN MEULLER (Webmaster Analyst from Google):

So essentially these are URLs that exist now, they disappear for a period of time, and then they come back again. In practice, I think this is kind of a tricky situation, because it makes it really hard for algorithms to figure out how we should treat these pages. We don’t have this consistent history available for us to say, well, this is a page that has grown to be really important within your website, because sometimes it’s really important and sometimes it’s gone, it’s deleted. So that’s something where, if you can find a different way to handle this type of situation, probably you’d be better off. If you can’t find a different way to handle the situation, then this is something where you could just leave it the way it is. to let us know when these changes happen so that we can actually take a look and see what’s happening there. But essentially, I think probably in the bigger picture it’s worth looking at. Maybe there are other ways that you can handle the situation that don’t require this kind of on/off, be it through 404 or no index or unavailable after. These are all methods which you can use to handle the situation when things disappear, but I think that the fluctuating between on and off is probably not that optimal.

Webmaster Guru Answered on May 23, 2017.
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