If a site is talking about lots of things that are irrelevant to a site’s primary focus but of interest to the visitors, is it likely to dilute the strength of the relevance as an authority overall?

If a site is talking about lots of things that are irrelevant to a site’s primary focus but of interest to the visitors, is it likely to dilute the strength of the relevance as an authority overall? We see quite a bit of this in the wild.

Webmaster Guru Asked on December 21, 2016 in Content Issues.
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JOHN MEULLER (Webmaster Analyst from Google):

But just from kind of a website point of view, I think that’s something where it probably makes sense to kind of focus your energies on a right kind of topic or on the right kind of users, where you say you’re not providing something that’s completely irrelevant. So if you’re selling shoes and you have a lot of, I don’t know, you have a lot of photographs of beaches and people always come to your website for those beach photos, they’re probably not going to kind of skip over and start buying shoes suddenly because they like your beach photos. So if you have something that’s kind of overlapping where the audience is kind of the same, I think that kind of makes sense. But if it’s a really completely different audience, and the target of your website is to sell shoes, then maybe you can think about ways that you can kind of focus that a little bit more. And I think that’s more kind of a business and a marketing decision than an SEO decision. From an SEO point of view we can look at these pages individually and say, well, this is a nice beach photo page. We’ll rank this one for beach photos. And this is a nice shoe store. I’ll rank it for shoe stores. We can generally kind of separate those two things.

Webmaster Guru Answered on December 21, 2016.
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