If a website has been doing good things for the past 10 years continuously, How about this new with old things? If I have an old page, let’ say from 10 years ago, but not on something with these news related or anything like that. Or do you give boost bonuses to newer pages?

If a website has been doing good things for the past 10 years continuously. How about this new with old things? If I have an old page, let’ say from 10 years ago, but not on something with these news related or anything like that. Or do you give boost bonuses to newer pages?

Webmaster Guru Asked on July 14, 2017 in Content Issues.
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JOHN MEULLER (Webmaster Analyst from Google):

We don’t have an explicit bonus for newer pages,but sometimes, we can tell people are looking for something newer.So if it looks like something, I don’t know,maybe this is like a 10-year-old paper on physics and this is a topic nobody has been talking about,but suddenly it goes into the news because someone else makes a new discovery that’s related to it,then this 10-year-old paper on physics might not be the most relevant results for someone who’s searching for that topic because they want to know about these new changes.So if there is something new that you want to provide additionally on your website or within that paper, then that would be something that would help us to understand, oh, this is actually a new piece of content that is relevant for these new people who are searching for this information.But on its own, having a 10-year-old paper that is relevant that has remained relevant perfectly fine.

Webmaster Guru Answered on July 14, 2017.
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