If a WordPress multi-site has 50 sub domains and there is duplicate content across these sub domains,would external sites outside of the multi-site that linked to this content be penalized or have their search rankings impacted by linking to this duplicate content?

If a WordPress multi-site has 50 sub domains and there is duplicate content across these sub domains,would external sites outside of the multi-site that linked to this content be penalized or have their search rankings impacted by linking to this duplicate content?

Webmaster Guru Asked on May 19, 2017 in Duplicate Content.
Add Comment
1 Answer(s)

JOHN MEULLER (Webmaster Analyst from Google):

But I guess this is kind of a slightly different perspective. So you have the site with all of this duplicate content across the subdomains, and other sites are linking to that duplicate content. And the question is if those external sites would be penalized for linking to something that has a lot of duplicate content. And that’s usually not the case. So if we see external sites, or any site linking to another piece of content and we recognize that the other piece of content isn’t that great, then that’s not something where we would penalize that site. It’s not that what the manual webspam team would come along and say, well, this site is linking to something spammy, therefore it must be spammy too. that other site is, because you can’t really invest the time needed to do like a full web spam analysis of some external site that you happen to be linking to. So that shouldn’t be the case that any site is penalized for linking to something that’s kind of spammy or duplicate content-ish.. until we’ve been able to re-crawl them,reprocess them, and recognize that you’ve kind of improved your mark up there.

Webmaster Guru Answered on May 19, 2017.
Add Comment

Your Answer

By posting your answer, you agree to the privacy policy and terms of service.