So, if these are natural links, then you can’t control them, right? So if people are linking naturally to your homepage and they think you have a fantastic homepage or they want to recommend your business over all, then that’s the way it is. But it’s not something that you can control. It’s not that you tell people, you should be naturally linking to this page. So from a manual point of view, the people that look at these are pretty good at understanding the bigger picture. And sometimes sites have a lot of links to their homepage, sometimes sites have a lot of links to detail pages. That’s kind of the way that it is.
I mean, again, I do a lot of manual link penalty recovery, and as far as where the links point, by and large, a lot of links will point to the homepage. On average, however, it’s really the type of link that you need to scrutinize rather than where they’re all going. And from a naturalist point of view, there’s just really nothing you can do about where people link. And that’s not something to worry about at all. Take a look at what they are in the first place and then worry about that. I mean, don’t need to worry is maybe overstated, especially if you’re aware of something unnatural having happened, like a previous SEO that did something crazy with your website, then by all means, look at those links and think about what they’re actually doing. But like Sasch said, think about what these links are rather than where they’re pointing.
Answered on November 10, 2016.