If I download a video from YouTube, enhance it, add some bits and value to it, and then put it on my channel as a new video, would Google see that as a new video which I would get the benefit from or would it always be that the original source got the SEO benefit from it?

If I download a video from YouTube, enhance it, add some bits and value to it, and then put it on my channel as a new video, would Google see that as a new video which I would get the benefit from or would it always be that the original source got the SEO benefit from it?

Webmaster Guru Asked on July 18, 2017 in SEO Optimization.
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JOHN MEULLER (Webmaster Analyst from Google):

So, I guess, first of all, it’s probably bad form to just download a video from YouTube and tweak it and then put it on your own channel and call it your own video. I don’t know how the people that made the original video would feel about that. So that’s something to kind of keep in mind. With regards to the SEO benefit from any video that you put on your website, that is something that we try to take into account, but it’s mostly with regards to understanding that there’s a video on this page and maybe we should show this page in video search and provide it as a landing page when someone is searching for videos. So that’s something that could be just as relevant if you So that’s something that could be just as relevant if you take any other video from YouTube and place it on your website and have a lot of additional context on your website about content that’s related to this video, for example. So it’s definitely not the case that you need to artificially tweak a video and put it on your own YouTube channel so that we pick it up and say, oh, there’s a video on here, we should pick that up for a video search.

Webmaster Guru Answered on July 18, 2017.
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