If you have an e-commerce site, does Google give more trust to those sites that are on HTTPS? Or do they just get the very slight ranking benefit,like if all sites were equal?
JOHN MEULLER (Webmaster Analyst from Google):
So we don’t differentiate between e-commerce websites and other websites when it comes to HTTPS.o any website that has HTTPS has that subtle ranking boost that we apply there.It’s not something that we would do differently just because it’s an e-commerce site or not an e-commerce site.There are lots of reasons why you could use HTTPS,and they’re not always tied to just this entering of the credit card number step.It’s essentially, on the one hand,you’re authenticating that this is really your website, that is really the content that you’re providing.You’re making sure that the content arrives at the user,that it’s not something that’s modified by the user.So we sometimes see that in, for example, public Wi-Fi. If you go to airports and they have public Wi-Fi,then sometimes you’ll see the Wi-Fi is adding a banner on top of your content with ads on it.And if you’re looking at your website and someone is able to insert their own ads into your website, that’s probably not something you want to have done.And with HTTPS, you can prevent that.And then finally, of course, there’s the encryption of the transmission in the sense that nobody in between can listen in,which is, of course, relevant for e-commerce because you’re transferring the user’s private data to your server and giving them information back.But it’s really not the case that HTTPS is only valid for e-commerce site.It’s relevant for all kinds of websites.