If a user searched and found what they were looking for via my page, it won’t boost the rankings of my page?
In the last German Hangout, you said you don’t use user search behavior. Does this mean if a user searched and found what they were looking for via my page, it won’t boost the rankings of my page? It still incidentally boosts the rankings, though, if more people find your page, share your page. Then i can not.
<JOHN MEULLER (Webmaster Analyst from Google):
I think we’ve talked about that a bit here in this Hangout. Like I mentioned, this is something that we use to try to understand algorithms better. But it’s not necessarily something that we would use on a per page basis. Indirectly, obviously, that’s something that helps. And also, as a webmaster, if you’re seeing that users like your page and they keep coming back and they spend a lot of time on your website, then you’re doing a good job. Whereas, if you see that they’re coming to your pages and they’re bouncing away again, or they’re not really finding what they’re looking for, not converting, then that’s something you might want to focus on as a webmaster. On an aggregate level for search rankings and determining the relevance, that’s a very different situation. How to target near me keywords in the web– so as far as I know, this is mostly something that triggers the local search results. So whatever you can do to make sure that your site is recognized as having a certain local presence, which could be marking up the location on your pages using structured data, for example, making sure you have a Google My Business listing set up properly. These are things that help us to better understand where your business is located and that it’s located in a very specific place, and people will be able to go to your business and do whatever they’re trying to do.