Is adding no follow to pdf links to prevent duplicate is good or bad?

Is adding no follow to pdf links to prevent duplicate is good or bad?

Webmaster Guru Asked on May 11, 2017 in Duplicate Content.
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JOHN MEULLER (Webmaster Analyst from Google):

You can do this it’s not something that I’d say is clearly positive or negative sometimes people search for pdfs and they want to be able to find them it’s not the case that you get a duplicate content penalty for pdfs and it’s probably rare that you have the same content ranking as HTML and PDF in the same search results page so probably you could just link to those pdfs normally and just let them get indexed if there’s content on there that people are using as a PDF then maybe they want to find out in search as well so I don’t have any explicit answer there that’s something where I probably do some AP testing with your users directly using link titles on desktop that the mouse sees that when you hover over the text but on smartphone obviously you can’t hover over a text what will happen with the mobile mobile index will probably keep treating them in the same way when it comes to the mobile first index I don’t know if that will change over time but at least initially will index them in the same way.

Webmaster Guru Answered on May 11, 2017.
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