Is gaining links from high quality editorial websites alone is enough to get a lifted Penguin penalty?
JOHN MEULLER (Webmaster Analyst from Google):
Penguin is a web spam algorithm from our point of view,and it looks into things that are kind of web spammy, like unnatural links, and tries to take that into account. And there are different ways of cleaning that up. And depending on your website, when we look at your site overall, it might be that we see a better picture over time. But this isn’t something where I’d say there’s a simple solution to any Penguin problem that you might have or any kind of link problem that you might have. essentially the best recommendation is really if you see a problem, try to fix that problem.So if you see a problem with regards to unnatural links that maybe a previous SEO put together, then try to find a way to clean that problem up. Use a disavow tool.Maybe have those links removed completely if that’s possible, but really try to clean that up. Just hoping this problem will go away or hoping it will go away by doing even more unnatural links, which is something that I sometimes see in these discussions, I don’t think that’s really a feasible business approach. Because if you know that this is a problem and this is something that you kind of understand or accept that it’s problematic, then just hoping it goes away is not really best advice for a normal business that relies on a website. So it’s something where I’d really recommend clean up the problem, make sure it’s resolved, make sure that you can move forward without having to hope that somehow the overall picture changes over time. And the other aspect here of gaining links from high quality editorial websites sounds a lot like you’re building links again. You’re building even more unorganic links to your site. So if you know that you have a problem with your links, you’re not going to solve it by building even more unnatural links. So that’s something where, especially if you’re a business and you see this kind of situation coming up, make sure you clean up the problem and don’t try to sweep it under the rug and hope it goes away over a couple of years.