My website acquired lots of links from popular sites naturally over the years, but I’m lacking visitors that want to go directly to my website. Are these links hurting my rankings if I don’t have loyal users of my website overall?

My website acquired lots of links from popular sites naturally over the years, but I’m lacking visitors that want to go directly to my website. Are these links hurting my rankings if I don’t have loyal users of my website overall?

Webmaster Guru Asked on October 25, 2016 in Page Rank.
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JOHN MEULLER (Webmaster Analyst from Google):

So it seems like a weird situation if your website is collecting links naturally– meaning people are recommending your website– but nobody’s actually looking at your website. So that’s something I’d maybe rethink or reconsider what actually happened for you to kind of gain those links. So it’s not so much that we would try to see are people actually using these links, because that’s not data that we’d have, but just from gut feeling it’s something that seems a bit awkward if a website gains a lot of links, but doesn’t have any traffic. Then why are people linking to it? If these links are unnatural links in the end, then that’s something that doing a disavow on them 8 might be a good idea.

Webmaster Guru Answered on October 25, 2016.
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