n Search Console, you have an option to see Content Keywords. And some words are showing a full bar, implying that we use the word a lot. Could this ever imply over-optimization?
JOHN MEULLER (Webmaster Analyst from Google):
So I need to talk with the Search Console team that we actually need to remove this feature. Because I think it’s really misleading. And kind of similarly here as well in that this feature takes into account the number of times that these words were found on the web page. But they don’t mean that this is indicative of any specific problem. So I think this is useful if you see things like pharmaceuticals listed there and you know your website is not about pharmaceuticals. Because that’s a sign that probably your website has been hacked. But if you’re seeing normal content keywords there, then the bar and the rankings on that page I don’t think are kind of relevant for anything with regards to search. So it doesn’t mean that if those words are on top of the list that your page is always about that and it will rank really well for that. Similarly it doesn’t mean that you’re overdoing it. So this is something where I would use this report as a kind of guidance to understand that Google has seen those words on your page. But I wouldn’t use it as a way of understanding what Google thinks my page is relevant about these topics. So if you think this is kind of like over-optimization, then that’s something you can look at on the pages individually and think about, well, am I keyword stuffing here? Am I overdoing it? If I took the text on my web page and read it aloud to a customer on the phone, would they think I’m crazy? Or would they see this as kind of being normal text? So that’s kind of a general guideline I’d use there and not specifically kind of focus too much on this specific report. Because at some point we should kind of get rid of it. I think it causes a bit more confusion than is actually necessary.