Our affiliate site is looking to improve the quality of product pages. Further tips on affiliates adding value?
Our affiliate site is looking to improve the quality of product pages. We’ve written fresh description, added technical specs,added a video, FAQs, added links to internal articles on the page subject.But a lot of this is behind tabs, so it’s devalued.Can this be the reason why they’re not ranking very well if everything else on the site seems OK? Further tips on affiliates adding value?
JOHN MEULLER (Webmaster Analyst from Google):
So it’s really hard to say what specifically you should be doing on an affiliate website to add value.All of these items sound good to me.They provide extra value.If you think that this is enough value that it’s really the primary differentiator between your website and others that have the same products, then I would certainly make sure that this content is visible at first glance so that when users come to your website,they see that there’s really a difference between your affiliate website and maybe the 500 others that have the same product feed as well.So that’s something where providing extra value is really important.Making sure that this extra value is really visible to the user is of course also very important.