Our site was hit by Panda in May. As Panda is a site wide ranking demotion, if we were to carry on improving content, can Panda be lifted in stages if it sees an improvement? any advice and tips for getting out of Panda? What can we do to know that we’re on the right track?
Our site was hit by Panda in May.And we’ve since written new content across the whole site,added value where possible.And it goes on into general Panda questions.As Panda is a site wide ranking demotion,if we were to carry on improving content,can Panda be lifted in stages if it sees an improvement?
And then second part here is, any advice and tips for getting out of Panda? What can we do to know that we’re on the right track?
JOHN MEULLER (Webmaster Analyst from Google):
Yes. This is something that is more granular, in the sense that when we recognize that things are improving slightly, we will improve things on our side as well with regards to understanding how relevant your site is for specific queries. And then second part here is, any advice and tips. That’s obvious a bit harder. The one post I always point to is that blog post by a couple years back with 23 questions that you can ask yourself that are also, I think, really relevant to go through with a bunch of users. So find people who are not related to your website and have them complete some tasks on your website, on competing websites, and then go through these questions\ and try to get as honest answers as possible with regards to how they feel about your website.\ And this is something that I find is always eye-opening in the sense that sometimes you’ll find really weird usability issues. Sometimes you’ll find small things that you think are really fancy, and users look at it and say, oh, I don’t know if I can trust this website. It has this weird, animated GIF in the corner. So sometimes there are small things that come out there. Sometimes they are really big things. But I would take– especially the more neutral the feedback you can get, the more I would take that into account and figure out what you can do to improve. of your website. Maybe do an A/B test with these users and say, hey, which of these pages do you think is more trustworthy? Or which of these pages would you, as a user, use to rent tools or to buy something from? So obviously, there’s no meta tag that you can just add to your pages for that. But there is a lot of work that you can put in to improve that, step-by-step.