Our website is a car rental business and we have a page which answers customers’ general queries. If we link this page from our vehicle pages, is that better than repeating some of the content on the vehicle pages? If we did the later, would Google think we’re duplicating things which would cause overall harm?
Our website is a car rental business and we have a page which answers customers’ general queries, for example, pick up times, dropping off, insurance, can I get from here to there. The web page is easily visible and accessible from the main navigation, but our customers still always ask the same questions. So we wonder, why are they not reading it? If we link to this page from our vehicle pages, is that better than repeating some of the content on the vehicle pages? If we did the later, would Google think we’re duplicating things which would cause overall harm?
JOHN MEULLER (Webmaster Analyst from Google):
So first of all, duplicating things like that would be unproblematic from our point of view. What happens in a case like that where we see individual chunks of text that are duplicated across your website is we will index those pages normally. And if someone is searching for something explicitly in that chunk of text in the search results, then we will pick one of these pages and try to show that. We will try to recognize that this chunk of text is actually the same across a number of pages so we won’t list all of those pages in the search results when someone is searching specifically for that. On the other hand, if someone is searching On the other hand, if someone is searching for one of those vehicle pages, in general, like a specific car type, a specific rental type setup, then that’s something where we would just show that page. We wouldn’t really care about, well, this chunk of text here on the bottom is duplicated across multiple pages. From our point of view, that’s just the way you’re providing your content and not necessarily something that I’d really worry about there. With regards to making sure that people actually read your information rather than just looking at it, I don’t really have any great advice there. I think that’s a problem that a lot of companies have that provide information on the internet. It’s the same thing that we run into, as well. So if you have any magic trick to make it so that people actually read your information, then please get back to me and let me know, as well.