Is it duplicate content if having 150 characters repeated more than 70 times in the entire site in all pages?
Post navigation redesign search engine traffic started dropping. When analyzed, we found that the same line, 150 characters, is getting repeated more than 70 times in the entire site in all pages, because it’s edited in Navigation. There are a few more lines, and the Navigation recreated it across the site.
JOHN MEULLER (Webmaster Analyst from Google):
From our point of view, that’s usually unproblematic. So we can recognize things like the navigation, the sidebar, the footer. We try to recognize the main content as well on these pages. And if there is duplication in, we call it the boilerplate- like the navigation, the sidebar, the footer, or whatever you have there- then that’s something we generally just discount. And from our point of view, that’s fine. Normal websites don’t have different navigation on every page. It’s repeated across the whole website. So that’s usually not something I would worry about. On the other hand, depending on what you found there, if this is essentially a collection of keyword stuffing or hidden text that you’re accidentally placing on all of your pages, then that’s something I’d clean up regardless of what we pick up for Navigation, because if you’re injecting that much keyword stuffing into all of your pages, then maybe that’s not a great idea.