Should i ever get rid of content on an ecommerce site? And some of it is quite general across pages, this info which users can find, but it saves them from having to always look for.Can it be deemed spammy?
JOHN MEULLER (Webmaster Analyst from Google):
So I’m not particularly sure which type of content you’re talking about there with regards to e-commerce sites. So it’s hard to say. One thing I do see a lot on e-commerce sites is that they essentially fill the bottom of the page with random text, essentially. One thing I do see a lot on e-commerce sites is that they essentially fill the bottom of the page with random text, essentially. So it’s obviously not completely random, but it’s paragraphs and paragraphs of tiny text that are describing all of the products and services that you provide with links going to internal parts of your site. And from our point of view, we’re probably already discounting most of that. So removing that probably speeds things up for your users. And it’s not going to be a loss for your users and probably not going to be a loss for Search Engine as well. figure out the context of your site from the rest of the page. So that’s something where maybe it makes sense to look at your website, scroll all the way down on the category pages. If you have this big chunk of text on there that’s essentially three Wikipedia articles copied together on that topic, then maybe that’s something you don’t need to keep for the long run. From our point of view, if we’re already ignoring it, you’re probably not going to see a big change there. But especially if you’re working on maintaining your website– if you’re doing moves, changes, reorganizations on your website– that’s not something that you need to keep. It just adds an extra burden for you that doesn’t provide any value to users nor to search engines.