There are two sites, the old site and the new site. The old site is in good man, but the second one is having dirty trick and it has penalized.So does old site has an advantage over the new site since it has manage by good man?

There are two sites, the old site and the new site. The old site is in good man, but the second one is having dirty trick and it has penalized.So does old site has an advantage over the new site since it has manage by good man?

Webmaster Guru Asked on July 13, 2017 in Content Issues.
Add Comment
1 Answer(s)

 

JOHN MEULLER (Webmaster Analyst from Google):

I don’t know if most sites would be happy to say, oh, we will just not show up in search for six months. So from that point of view, I would be careful. But there are two aspects there. On the one hand, we do look at the current status of your website when it comes to determining how relevant a page is in the search results. So if the current status of the website is good, then if you did something bad in the past, that’s not necessarily bad. However, the current status of the website also includes everything that has been built up over the years. So if you’re a good website, if you’ve had good content, then over the years you will have collected a bunch of good links, a bunch of good signals that we can use and say, well, this is really a good website. We have this big collection of links or this big collection of positive signals that are associated with the website. On the other hand, kind of a shady website that does something bad for the last eight years, and then the last year, they try to clean everything up, they will have collected this big collection of junk, as well. And by cleaning it up, they’re essentially removing all of that junk. So instead of kind of gradually growing on that, they’re starting almost, I guess, fresh, you could say, after the two years when they’re starting to clean up. Where they only have this short time frame of a two years where they’re actually collecting something useful for the website, actually collecting positive signals. So on the one hand, we do look at the current status, but the current status will be different for a website that has continuously been doing good things and providing really good content, providing good functionality for users compared to someone who has been doing nothing useful for users over a long period of time. So no direct bonus for a being a good guy for a long time. Exactly. So that’s definitely indirect, but that’s not something I would underestimate.

Webmaster Guru Answered on July 13, 2017.
Add Comment

Your Answer

By posting your answer, you agree to the privacy policy and terms of service.