We are on metasearch. We try to synthesize with graphics most of the cases with bars, make it clearer for the user with not a lot amount of text. is very useful for a user because it makes things very easy to understand at first sight, Can penalize our performance in Google?

We’re working very heavily to do things clearer for the user using graphics and a little amount of text explaining the graphics. But I’m not sure if this way of work can penalize us in Google.

Webmaster Guru Asked on September 21, 2016 in Content Issues.
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JOHN MEULLER (Webmaster Analyst from Google):

It shouldn’t be the case that it would penalize your website in any way in the sense that your website would rank worse than without this content. But what can happen is similar with images, for example, that we kind of miss the context of these images or of this content. So if there’s absolutely no text on these pages, then that makes it really hard for us to figure out what is this page relevant for. An example of something similar, maybe taken to an extreme, is if you were a photographer and you put your photographs online directly and you just kept the original file name as it came out of the camera as a title, as the page name, and the page has the text– I don’t know– DSC12345.jpeg, and it has this nice photo on it. And in that case, it has this really nice photo on it. It’s something that probably users really like, but we have absolutely no context about this image, what this photos for, who this page is for. So that’s kind of an extreme case. So adding some kind of context to your pages definitely helps. Adding something like a clear title, maybe a heading, some minimal text, at least, to those pages, that I think is something you should always be doing. It sounds like you’re doing some of that already, so maybe that part is actually fine. And it’s not the case that you need any minimum number of words on a page or a minimum amount of text on a page. If we can recognize a context based on the content you have on your page, then that’s fine. It’s not that you need to write a novel for every page.

Webmaster Guru Answered on September 21, 2016.
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