We built our costumer websites footer area with a link to the main page of our company. Should we set that link to no follow? or do you see any problem with it?
JOHN MEULLER (Webmaster Analyst from Google):
So I guess it depends a bit on the configuration here. If these are your websites and you’re linking to kind of your main company website and this is a handful of websites, then usually that’s less of a problem. That’s not something where we would worry about whether or not this is followed or no followed. On the other hand, if you’re a web developer and you’re putting out thousands of websites and all of them are required to have this followed link for best website designer to your main company website, then that does start looking really kind of fishy to us. On the one hand, algorithmically. On the other hand, also for the web spam team when they look at your website and the links to that website. So that’s kind of the main difference I would look at. Is this really just a handful of sites where you’re linking from your website to your main other website? or is this a large collection of sites that you’re putting out for other people where they’re required to keep this link to your website? And if other people are required to keep a link to your website in exchange for work or services that you do, then this is a paid link anyway. So that’s something that I generally recommend just doing a no follow there because users can still click on that link. And they can go to your website and see the services that you provide. But for Google, at least, it’s clear that this is something– that link is not there because that specific website editorially placed that link. But rather because you put that there and you gave them the website to put up.