We had this local client that’s been demoted by Penguin for three years now.Software that they never were better than the third or fourth page results which,for google.ro is pretty bad.And it’s the kind of niche where that keyword kind of brings them 80% of traffic and revenue.And on Wednesday, we kind of went straight to the first page. How long it will take before it reaches steady state? Or is this about data-centered propagation?

We had this local client that’s been demoted by Penguin for three years now.Software that they never were better than the third or fourth page results which,for google.ro is pretty bad.And it’s the kind of niche where that keyword kind of brings them 80% of traffic and revenue.And on Wednesday, we kind of went straight to the first page, which kind of signaled that the visible file was taken into consideration and the penalty was removed.And yesterday, back to the fourth page.And today apparently we’re back on the first page.So I’m just curious whether this is–or how long it will take before it reaches steady state of some sort?Or is this about data-centered propagation or anything like?Is there anything you could tell us?

Webmaster Guru Asked on October 20, 2016 in Penguin.
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1 Answer(s)

JOHN MEULLER (Webmaster Analyst from Google):

It could be a matter of the data centers and where the data is at the moment. That might be something you’re seeing there, especially if you’re seeing these kind of fluctuations. And usually that just means that it takes a little bit of time to settle down again. The other aspect that might also be happening there is that maybe from the Penguin algorithm itself, it’s been kind of loosened up and it’s ranking a lot better. But that could mean that the other algorithms have to kind of adapt a little bit and kind of shuffle things and understand the new status of the website or the new status of those kind of search results and see how that should settle down. So sometimes you’ll see this kind of immediate jump at some point. And then it kind of shuffles back into more of a steady state. And that’s not necessarily something from the Penguin side. But just from our various algorithms and the way that they interact.

Webmaster Guru Answered on October 20, 2016.
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