We have a motor home rental business. Is it a problem if we use the word rental or synonyms in our internal linking? Can this give a ranking benefit provided we don’t overdo it?

We have a motor home rental business. Is it a problem if we use the word rental or synonyms in our internal linking? Can this give a ranking benefit provided we don’t overdo it?

Webmaster Guru Asked on October 20, 2016 in Link Building.
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JOHN MEULLER (Webmaster Analyst from Google):

So it’s perfectly fine to use kind of what your business does for internal links.The one thing I would just watch out for is, like you mentioned,provided you don’t overdo it.This is something where sometimes sites kind of drift into the area that there are actually more keyword stuffing rather than that they’re providing additional value for users when they’re using your website.So if people are going to your web site and they want to rent a motor home and you have a link on your homepage that says rent a motor home, then that’s really useful.That’s not something that you’d need to obfuscate or hide in any way.On the other hand, if you have 200 different motor home models to rent and all of them are rent motor home modeled this, rent motor home model this–then suddenly when we look at that page, we see, oh.Rent motor home is something that’s repeated so often on this page, we can probably ignore most of those.And that’s when you are drifting into this kind of keyword stuffing area instead.So I would look at it with your users.Make sure it works really well for your users.And for the most part, if users can deal with it and can understand what your page is about with the links that you’re providing, then that’s something that we can use as well.And that’s usually not overdoing it in a case like that.

Webmaster Guru Answered on October 20, 2016.
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