We have articles on our blog pages linked internally to relevant category pages. Should we also be linking any related articles together as well?
JOHN MEULLER (Webmaster Analyst from Google):
Oh my gosh. Another person who wants more keywords. So kind of linking the content within your website I think always makes sense, because it gives more context for us to kind of understand which of these pages belong together, and how should this fit together, how should it work together. But it also helps users to kind of figure out what else they could be doing on your website that kind of matches what they’re currently looking at. So instead of having to kind of navigate up through the menu tree and then back down to a different branch, maybe they can jump over from an article to a product, for example, and look at that directly. So that’s something where I’d definitely recommend finding a way to provide some kind of an internal cross linking that gives context to the content that you have so that people can kind of find their way around in different levels, rather than just having to go through the menu tree all the time.