We implemented structure data on our pages. But Google Search Console shows that Google recognizes about 10% of our structured data. Though from the search analytics report, I can see there are much more pages which had rich snippets this late in the search results. Which report is lying?

We implemented structure data on our pages. But Google Search Console shows that Google recognizes about 10% of our structured data. Though from the search analytics report, I can see there are much more pages which had rich snippets this late in the search results.

Webmaster Guru Asked on October 20, 2016 in Search Console.
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JOHN MEULLER (Webmaster Analyst from Google):

So I think the structured data report is one of those reports that looks at a significant sample of your website.It doesn’t look at the whole website overall.This generally makes sense because we try to filter out things like duplicate content.So if you have pages with multiple URLs leading to the same page itself, then otherwise the structured data report would just blow up.And we would show there are infinite URLs that are broken when actually it’s just one page that is broken and just has a lot of different URLs that we’ve discovered from crawling your website.So this is something where the absolute numbers themselves don’t necessarily match the absolute numbers of indexed URLs.On the other hand, the errors that are listed there,they can be kind of relevant as well to kind of figure out which part of the pages are not being picked up properly for structured data.So I guess if you wanted to ask which report was lying,it’s probably more the structured data report.But not lying in the sense that it’s misleading you,but rather that it’s trying to give you a relevant sample of the content, the informational we have to make it useful for you so that it’s something you can actually work with rather than just a big pile of data that you have to sort through on your own.

Webmaster Guru Answered on October 20, 2016.
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