We noticed we have more internal links pointing to our Contact Us and Terms and Conditions and About Us pages, as opposed to our category pages which are the ones that we want Google to see the most. Should we be looking at changing this so that we have more links going to the categories?

We noticed we have more internal links pointing to our Contact Us and Terms and Conditions and About Us pages, as opposed to our category pages which are the ones that we want Google to see the most. Should we be looking at changing this so that we have more links going to the categories?

Webmaster Guru Asked on December 14, 2016 in Internationalization.
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JOHN MEULLER (Webmaster Analyst from Google):

I think this happened because Contact Us are situated in both the nav and the footer.The good news is we– kind of like with broken HTML–a lot of websites have Contact Us and Terms and Conditions and About Us pages.And we deal with that normally.It’s something that we see linked within a lot of web pages.Within a website, usually it’s linked from every page.So there is no need to do this page rank sculpting that was in half a decade ago where people would use no follow links pointing to the About Us page because it’s not that important.That’s something that our algorithms can deal with really well already.So you don’t really need to do anything special there.You don’t need to change the URLs around and change the Contact Us page to be a category page or anything crazy like that.So we generally would pick up the links to these individual pages, maybe the Contact Us page. And from there, if you have a normal navigation on your website, then we can forward that page rank,those signals to the other pages on your website and try to rank those appropriately.So it’s not something that you would need to kind of artificially force Google to devalue your Contact Us page and recognize your other pages as being more important in a relative sense.So I would just keep that set up.Make sure that your navigation works really well.Make sure that your important category pages are linked properly from the rest of your website so that people can get there very quickly.And we should be able to pick that up from there.

Webmaster Guru Answered on December 14, 2016.
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