We provide payroll in all 50 states.I am contemplating on creating a landing page for each state,and therefore the content is most likely to be duplicate.Will I get penalized?
JOHN MEULLER (Webmaster Analyst from Google):
Maybe. So this sounds very similar to kind of a doorway site situation, where you’re essentially just swapping out the keywords on these pages and all of the content is exactly the same, and leading to the same main website. And from our point of view that goes into a little bit of the previous question, where you’re diluting your content across a lot of different pages– but also goes into kind of a webspam situation, where the manual web spam team might come and say, this is actually someone trying to be spammy and appear very relevant for each of these individual entries, but actually it’s just a national entry instead. So that’s something I’d probably shy away from doing like that, and instead really focus on creating one really, really strong website for your business overall for the work that you do. On maybe one of those pages you can list all of your local business entries if you have individual offices in different locations. But swapping out the location name.