We recovered from unnatural links penalty nearly two years ago.Our rankings have not recovered, even though we have vastly improved all aspects of our site.You said Google doesn’t hold grudges,and could there be a trust issue of some sort which time willfix?

We recovered from unnatural links penalty nearly two years ago.Our rankings have not recovered, even though we have vastly improved all aspects of our site.You said Google doesn’t hold grudges,and could there be a trust issue of some sort which time willfix?

Webmaster Guru Asked on December 12, 2016 in Link Building.
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JOHN MEULLER (Webmaster Analyst from Google):

So what might be happening here is that part of the issues that your site was having is maybe picked up by an algorithm that needs to be refreshed and needs to be rerun to kind of reflect that new state. Another thing that might be happening here, which is something that I’ve seen kind of happen with a lot of sites that used to be strongly supported unnatural links is that if you remove all of those unnatural links, if you kind of remove that unnatural support, then your website will be ranking different. Because those links are no longer there. They’re no longer kind of helping your site either. So that’s something where those two aspects might be coming along together. And really focusing on the rest of your website, and making sure that it’s really doing everything right, that you’re doing everything right with regards to links so that you’re not going out buying links, taking part in link schemes, those kind of things, I think that’s something that where you’ll see over time a kind of effect to kind of reverse that trend a little bit. But obviously, even if you were to make everything go back to the state two years ago, a lot has changed on the web in those two years. So things will always be different.

Webmaster Guru Answered on December 12, 2016.
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