We saw a big drop in rankings when we do full HTTPS, could we do a dozen products and see what happens and then slowly move it over?
Last time we went full HTTPS, we saw another big drop in rankings. But I think there are a few people that anecdotally then had the same issue. But I’d like to try it here again in the UK. But I don’t want to risk the whole thing. So could we do a dozen products and see what happens and then slowly move it over?
JOHN MEULLER (Webmaster Analyst from Google):
Yeah. So for Search, we use HTTPS as a ranking signal, but it’s a fairly small signal. It’s more to balance between things that we think are equivalent. And it’s done on a per page basis. So if those pages are HTTPS, then we’ll be able to take that into account. If part of the site isn’t HTTPS, that’s fine, too. A lot of bigger sites do their transition to HTTPS in pieces as well. So it’s a normal situation. If you have multiple CMS systems, multiple different back ends, then sometimes you do want one piece at a time.