We share our original news content with another publisher. We submit news to their website where they host it too and they share it socially. Are we risking duplication, even if it appeared on our site first?

We share our original news content with another publisher. We submit news to their website where they host it too and they share it socially. Are we risking duplication, even if it appeared on our site first?

Webmaster Guru Asked on December 16, 2016 in Duplicate Content.
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JOHN MEULLER (Webmaster Analyst from Google):

No access to their head to canonical this.Obviously if you’re sharing content then that’s duplicate content.It’s like the same content on both of these websites.And what can happen is that we rank the other website first for some of that content.So that’s something that’s always a possibility.If you don’t want that to happen at all, the best way to do that is not to share your content.So that’s something where I think, and as a website,as a business, you kind of have to look at those options.On the one hand sharing your content,maybe you’re reaching a bigger audience.On the other hand, ranking for your own content,making sure that your website is shown first for that content.And that’s something that you kind of have to figure out on your own, and think about where does it make sense to get a broader audience to this type of content.And where does it make sense to make sure that our name is the primary one associated with this content.

Webmaster Guru Answered on December 16, 2016.
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