What is effect of headings if I have one H1 or if I don’t have an H1?

What is effect of headings if I have one H1 or if I don’t have an H1?

Webmaster Guru Asked on September 15, 2016 in Content Issues.
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JOHN MEULLER (Webmaster Analyst from Google):

So headings in HTML give us a little bit of understanding of the structure of the page, of the context of the different text pieces you have on the page. So that’s something I would definitely use to your advantage, in that you can tell users a little bit more about what this page is about– the main topic of the page. And it also is something that we can take up for Search. So that’s something I would definitely use headings on a page like that. And the thing to keep in mind there is it’s not that we’re going to say, well, these five keywords are found in the heading. Therefore, we’ll rank this site number one for these keywords. That’s not really how it works. It’s more of a granular level, in that it helps us to understand the context of the text that you have on your pages. of understanding of the structure of the page, of the context of the different text pieces you have on the page. So that’s something I would definitely use to your advantage, in that you can tell users a little bit more about what this page is about– the main topic of the page. And it also is something that we can take up for Search. So that’s something I would definitely use headings on a page like that. And the thing to keep in mind there is it’s not that we’re going to say, well, these five keywords are found in the heading. Therefore, we’ll rank this site number one for these keywords. That’s not really how it works. It’s more of a granular level, in that it helps us to understand the context of the text that you have on your pages. 

Webmaster Guru Answered on September 15, 2016.
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