When a searcher stops searching on my site and can find what he was looking for, does it makes my page rank higher and higher in quality. Is that better for my search rankings?

When a searcher stops searching on my site and can find what he was looking for, does it makes my page rank higher and higher in quality. Is that better for my search rankings?

Webmaster Guru Asked on October 20, 2016 in SEO Optimization.
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JOHN MEULLER (Webmaster Analyst from Google):

Well, that kind of escalated quickly.In general, Google doesn’t know what people are doing on your website.We don’t use things like Google Analytics.So we don’t really know what all is happening there.We do kind of see the indirect effects though.So if people are going to your website and they’re recommending it to other people,then we can take those recommendations if they’re links and apply them to your website and use that to kind of help increase rankings.And similarly if people are going to your website and they think it’s a terrible website and they go back and they’re not going to be recommending your website,it’s probably a sign that your website isn’t that high quality or that you need to do something to improve that.So it’s not so much a matter of this being a direct as you know ranking factor but rather as something as an indirect signal for you to understand do I need to do something significantly on my website?Or am I kind of in a reasonable place?So if people are going to your site and they can find what they’re looking for,they can get the answers that they’re looking for.Then that seems like a pretty reasonable state to be.On the other hand, if you see people going to your website and they just bounce off immediately without looking at your content, without kind of looking at other things on your website, then usually that’s a sign that there’s something you need to improve there.And from Google’s point of view this kind of balance thing isn’t so much of a problem.But the indirect effects definitely are.So that’s something where I wouldn’t necessarily fire the SEO right away for recommending something like that.But I would use that as less of an SEO signal and more of a general quality signal for your website.

Webmaster Guru Answered on October 20, 2016.
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