Which is better to be in subdomain or for us to be on separate domains for our multiple brands?

We have multiple brands, and they’re on separate domains,and we want to move them to, I think, subdomains, but still, of course, rank number one, like everyone else. Is it a problem to go to subdomain or for us to be on separate domains?

Webmaster Guru Asked on June 10, 2017 in Sub domain.
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JOHN MEULLER (Webmaster Analyst from Google):

From my point of view, you can definitely move to subdomains. If that works better for you, go for it. That’s not something where I’d say you’d be worse off on subdomains. We do try to understand the structure of these sites. So if you have one normal website spread out across a lot of subdomain, which we sometimes see if people have wild card subdomains set up, then we’ll probably recognize that as one site. Whereas if we recognize that there are multiple sites using subdomains, we will recognize that as multiple sites. So it’s not necessarily something that always goes one way or the other.


Webmaster Guru Answered on June 10, 2017.
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